Camille Campanaro, New Media and PR Specialist

Camille creates content for clients.With strategy and creativity, she tweets, posts, blogs and writes for a variety of clients. She studied Communication and Writing in college and uses her flexibility with words to capture the voice of the brands we work with.

A few icy nuggets about Camille: She and her boyfriend Andy are food lovers. They enjoy experimenting in the kitchen with local ingredients and getting out into the Finger Lakes region to sample and learn about local foods.

Vanessa Capogreco, Project Manager/Media Buyer

Vanessa has an eye for details. She is an experienced media buyer who researches, evaluates and recommends media strategies that meet our clients goals. Her execution of those plans ensure that our clients get what they are promised and then some. Her diverse background includes working on many of Rochester's largest events. She brings that experience to the Break The Ice events that she manages.

A few icy nuggets about Vanessa: She is a music lover and enjoys all genres. She is also an avid hockey fan.

Murphy Enos, Marketing Assistant

Murphy is a recent graduate of FLCC with a degree in Tourism Management, she currently attends RIT where she is studying Marketing. Murphy started at Break The Ice in the Fall of 2011 as an intern and is an important part of the team. She brings a fresh perspective, creativity and attention to detail to the client projects that she works on.

A few icy nuggets about Murphy: She loves to shop, and especially loves exploring local shops for great deals.

Carol Fingar, Creative Director

Carol brings more than 20 years of marketing and advertising experience to Break The Ice Media, having worked on every type of account from international conglomerates like Virgin Atlantic Airways and American Express to small, family-owned businesses. Over the years, she has discovered her passion truly lies in helping small businesses overcome the challenges they face by creating strategic, cost-effective solutions using a blend of creativity and cutting edge technology that help create world-class brand images in the real and virtual worlds. Carol assists in developing solid strategies for Break The Ice Media clients, and oversees the creative execution of those plans.

A few icy nuggets about Carol: She is a fierce competitor and enjoys playing poker.

Nicole Mahoney, President

Nicole has been an entrepreneur for more than 20 years. She began Break The Ice Media in 2009 when digital media began to have a dramatic impact on the advertising landscape. Many of the business owner's that Nicole worked with were looking for marketing answers. The tried and true advertising methods they had been used to were no longer bringing in new business. Her goal was to build a marketing communications firm to help the small business create marketing strategies and plans that achieve results. Break The Ice Media was conceived to help businesses tell their brand story through public relations, digital and traditional channels. In Nicole's role, she is responsible for working with clients to understand their marketing needs, develop plans and execute those plans. She is also responsible for building a team that can deliver!

A few icy nuggets about Nicole: She loves the Finger Lakes region where she was born and raised. She is raising 4 daughters with her husband, John. She enjoys playing euchre in her girls card club.

Intern Program