Our Team


Sarah Blackwell, Marketing Coordinator

Sarah is a graduate of The College at Brockport with a Bachelor of Science in Journalism/Broadcasting with a concentration in Public Relations and English. She started at Break The Ice Media in 2013, and brought with her hospitality and marketing experience from internships at Disney, Southwest Airlines, American Cancer Society and Susan B Anthony House. Sarah has a passion for writing, public relations and social media platforms. Her personal strengths include her ability to find, research and implement new media. She brings a fresh perspective, creativity and attention to detail to the client projects that she works on.

A few icy gems about Sarah: She loves winters in NY and can be found hitting the ski slopes in her free time. 

Andrea Bornheim, Tourism Marketing Sales Executive

Andrea brings more than 15 years of experience in the hospitality and travel industry to the team. She is a master at creating relationships, working with prospects and turning them into sales for our tourism clients. She has a deep understanding of domestic and international travel with past positions at Pepsi Arena, US Airways, Go Ahead Vacations and DCI, Inc. Her personal strengths include relationship building, high attention to detail, reliability and the ability to close sales.

A few icy gems about Andrea: She loves to travel with her family and has a passion for wine. 

Camille Campanaro, New Media and PR Specialist

Camille is adept at working in the digital media space. Her passion for creating online and email marketing campaigns shows in the high quality and creative work that she produces. She is an accomplished writer, creating content for social media, advertising, journalism, and research writing. She has a Bachelor of Arts in Communication from Hiram College and uses her flexibility with words to capture the voice of the brands we work with.

 A few icy gems about Camille: She and her boyfriend Andy are food lovers. They enjoy experimenting in the kitchen with local ingredients and getting out into the Finger Lakes region to sample and learn about local foods.

Carol Fingar, Creative Director

Carol brings more than 20 years of marketing and advertising experience to Break The Ice Media, having worked on every type of account from international conglomerates like Virgin Atlantic Airways and American Express to small, family-owned businesses. Over the years, she has discovered her passion truly lies in helping small businesses overcome the challenges they face by creating strategic, cost-effective solutions using a blend of creativity and cutting edge technology that help create world-class brand images in the real and virtual worlds. Carol assists in developing solid strategies for Break The Ice Media clients, and oversees the creative execution of those plans.

 A few  icy gems about Carol: She is a fierce competitor and enjoys playing poker.

Nicole Mahoney, President

Nicole has been an entrepreneur for more than 20 years. She began Break The Ice Media in 2009 when digital media began to have a dramatic impact on the advertising landscape. Many of the business owner's that Nicole worked with were looking for marketing answers. The tried and true advertising methods they had been used to were no longer bringing in new business. Her goal was to build a marketing communications firm to help the small business create marketing strategies and plans that achieve results. Break The Ice Media was conceived to help businesses tell their brand story through public relations, digital and traditional channels. In Nicole's role, she is responsible for working with clients to understand their marketing needs, develop plans and execute those plans. She is also responsible for building a team that can deliver!

A few icy gems about Nicole: She loves the Finger Lakes region where she was born and raised. She is raising 4 daughters with her husband, John.  She enjoys playing euchre in her girls card club. 

Intern Program

Break The Ice Media interns love our program. They are integral in the daily work that our team produces. We provide hands-on experience in a fun and fast-paced environment. Don't take our word for it...check out our Intern Hall of Fame.